Let’s be honest — most job descriptions read like they were written by a robot who swallowed a thesaurus. “Dynamic self-starter,” “fast-paced environment,” and “must wear many hats” (seriously, how many hats are we talking about?) aren’t exactly irresistible selling points.
If you want great candidates to apply, it’s time to give your job posting a glow-up. Think of it like prepping for a first date: you want to be honest, engaging, and a little bit irresistible.
1. Ditch the Buzzword Buffet.
If your posting sounds like every other one on the internet, candidates will scroll faster than you can say “synergy.” Speak like a human, not a corporate handbook.
2. Lead With the Why.
Before listing 27 bullet points of “responsibilities,” explain why the job matters. What impact does this person have? People want purpose, not just a paycheck.
3. Highlight What Makes You Awesome.
Do you offer flexible schedules, mentorship, or a killer coffee machine? Mention it. Culture sells.
4. Be Real About Requirements.
You don’t need a unicorn who’s fluent in Python, Mandarin, and mind reading. Focus on what’s truly essential — and leave room for potential and personality.
5. Add Some Personality.
A touch of humor or creativity makes your posting memorable. Think “We’re a small team that runs on caffeine and collaboration” instead of “Collaborative team player required.”
Write your job ad like you’re inviting someone great to join your adventure — not assigning them homework. The right words attract the right people… and maybe even a few unicorns after all. 🦄
