BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.
As the Vice President of Brand & Content for the BODi digital platform you will lead development and execution of a comprehensive brand marketing strategy, covering all paid, owned and earned communication channels. This role is responsible for BODi brand messaging strategy – both evergreen and promotional - to drive omni-channel sales. The role requires a passion for, and deep experience with, the evolving contemporary digital marketing landscape especially social media. Critical experience also includes building brands, a proven ability to make communications relevant and accessible, a relentless focus on the customer, and a data driven mindset. The right candidate will thrive in a fast-changing environment where people are driven, enthusiastic and collaborative with a bias for action.
Key Responsibilities
- Lead the BODi brand team in development of insight-driven brand communication strategies and briefs that inspire our creative teams in the development of compelling and productive brand assets
- Creative Asset Examples: paid digital channels including social, display, native, video, national video (Linear TV, CTV) and audio (podcasts, radio, streaming), CRM/SMS, event marketing, influencer/affiliate content, customer content/UGC
- Ensure creative development – internal or agency partner – leverages performance-based learning and best practices, adheres to our brand standards and guidelines, and connects to our key messaging pillars
- Lead the Organic Social Media team in development and execution of social media strategy and content creation, leveraging platforms to engage with consumers and enhance digital brand presence.
- Utilize data analytics and insights to measure content performance, optimize strategies, and continually refine content efforts to achieve engagement, conversion, and ROI goals.
- Partner with Product and CRM teams to ensure a seamless end-to-end customer journey.
- Develop and oversee PR strategies and campaigns to build positive brand awareness and build the brand's reputation effectively.
Qualifications
- Ability to think strategically and creatively
- Ability to balance business objectives with brand building
- Effectively manage deliverables, report on progress/performance and proactively communicate expectations with team and stakeholders
- Understanding of culture and consumer trends with a demonstrated expertise in finding natural ways for brands to create cultural capital and build brand meaning
- Deep understanding of effective positioning, brand architecture, and brand voice
- Action-oriented with a “roll up your sleeves approach”
Key Cross Functional Relationships
- Performance Marketing Channel, Affiliate Marketing Channel, CRM Channel, Creative, Data & Analytics, Consumer Insights, Product Development, Digital Product
Experience
- Experience leading and developing teams
- A proven record of successful multi-channel, full funnel brand marketing campaigns
- Minimum 10 years experience Brand Leadership roles
Education
Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.
We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.
To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.
The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.
The pay range for this position is:
$227,300.00 - $275,000.00
In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.
All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.
The estimated deadline for accepting applications:
12/23/2024
Applicants should apply at Beachbody’s internal and external career sites.
