Our client, a rapidly growing direct-to-consumer wellness brand, is seeking an exceptional Vice President of Commercialization to drive strategic growth across all customer-facing aspects of the business. This critical leadership role will be instrumental in expanding market presence, innovating product lines, and scaling the business across e-commerce, wholesale, and emerging wellness channels.

Location: Twin Falls, ID - (Remote available, but must be based in ID)

Key Responsibilities:

Develop and execute a comprehensive commercialization strategy aligned with company growth objectives
Lead product innovation, identifying new market opportunities beyond core product lines
Oversee and optimize e-commerce operations, including direct website and marketplace channels
Expand wholesale and B2B partnerships in retail and wellness sectors
Drive creative and marketing strategies to maintain market leadership
Analyze sales data and customer insights to identify growth opportunities
Build and lead a high-performing team of 15-20 professionals

Requirements

10+ years of leadership experience in product development, e-commerce, sales, and marketing
Proven track record of scaling businesses in consumer-facing industries
Expertise in direct-to-consumer, Amazon, big box, and wholesale markets
Strong strategic thinking with ability to translate vision into actionable plans
Exceptional leadership skills with a collaborative management approach
Bachelor's degree required; MBA preferred

Ideal Candidate Profile:

A kind, passionate, and driven professional who thrives in a collaborative team culture
Entrepreneurial spirit with ability to drive meaningful organizational change
Experienced in health, wellness, vitamins, supplements, or clean living sectors

Benefits

Base Salary Range: $200,000 - $250,00 + Bonus
Comprehensive benefits package (Medical, Dental, Vision, Life, Disability, 401K)

Why Join:

Opportunity to directly impact company growth
Potential career path to future leadership
Work with an innovative team passionate about wellness
Flexible work environment with remote/hybrid options

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

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Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

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Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available
Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws

State-Specific Information:

Rhode Island: We do not request or require salary history from applicants
Connecticut: We provide wage range information upon request or before discussing compensation
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Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.

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