Brand & Product Marketing Manager, Associate

Glidewell Dental • Full-time • Irvine, CA, US • $26 - $32 / hour • 1w ago

Description

Position at Prismatik

Essential Functions

Assists with developing and effectively executing marketing campaigns, such as market research, promotions, marketing collateral.
Assists Brand & Product Managers in the planning and execution of product launches.
Supports the development, maintenance and implementation of brand marketing plan and quarterly brand calendar.
Launches successful campaigns across various channels, including print, direct mail, email, social media, and relevant digital platforms.
Coordinates with internal teams to ensure timely execution of marketing activities.
Monitors campaign performance and provides regular updates to team members.
Processes minimal change requests (coupon code, expiration dates, job numbers, headers).
Updates landing pages, annual coupon codes.
Refreshes old collateral with new assets/messaging.
Updates assets across all channels (website, social media).
Notifies Customer Service team about active campaign updates (fee schedules, RXs).
Confirms product pricing and special packages with Finance.
Collaborates with team on packaging design.
Gathers samples, finalizes design with the creative team, and ensures packaging suitability with Shipping.
Collaborates with Marketing colleagues to plan, create and manage marketing content for various channels, including digital assets, print materials, social media, email marketing, and the company website.
Assists in the development and refinement of the brand story; ensures brand consistency in every piece of marketing collateral.
Ensures content aligns with brand guidelines and messaging.
Implements approved concepts for future campaigns (collateral creation from approved stories).
Produces video and photo assets.
Books and schedules makeup artists and talent (models).
Communicates vision for the shoot with vendors, talent, and the marketing team (video, copy, design).
Obtains testimonial approvals and consent forms.
Manages administrative duties such as organizing promotional events, coordinating with cross-functional teams, and creating reports on marketing metrics.
Collaborates with cross functional teams to brainstorm new marketing programs and customer facing communication and strategy.
Supports data collection of analytics for reports on marketing campaign performance and effectiveness.
Assists in the preparation and routing and review of documentation for product development activities.
Performs other related duties and projects as business needs require at direction of management.

Education And Experience

Bachelor’s degree in Marketing or related field, required.
Minimum one (1) year of related experience.
Prior experience in a medical device, healthcare, or dental industry preferred.

Pay Band: $26.00-$32.00/hr

Glidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let's talk about a rewarding career at Glidewell!

In addition are the following generous employee benefits: Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical/wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more!

Glidewell Laboratories is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. We are committed to the principle of equal employment opportunity for all employees and to provide employees with a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, sex, age, physical or mental disability, veteran status, sexual orientation, gender identity, genetic information, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at [email protected]. Please indicate the specifics of the assistance needed.

Note to Current employees: Please apply through Employee Transfer Application to complete the transfer request form.